Nice and Serious

Certified B Corporation

London Borough of Tower Hamlets, United Kingdom

Certified Since

April 2020


Advertising & market research


Service with Minor Environmental Footprint

Operates In

United Kingdom

Nice and Serious makes creative work the world needs. They're a creative agency crafting award-winning brands, campaigns and content for purpose-driven businesses like innocent, Ben & Jerry’s, IKEA, Unilever and Co-op. They believe the creative industry has a remarkable power to create change. But let's be real – right now, it's not doing us any favours. It creates false needs and fake desires. The world doesn’t need more of the same. It needs us to draw a line in the sand, and back the people and businesses fixing things. It needs us to change minds, and make people demand better. As a creative agency with real purpose, they do just that. So the world can get what it really needs. If you want to find out how creativity can help your business have a serious impact, they want to hear from you.

Overall B Impact Score

Based on the B Impact assessment, Nice and Serious earned an overall score of 105.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
105.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.3
Ethics & Transparency6.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 35.5

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.2
Health, Wellness, & Safety10.8
Career Development6.2
Engagement & Satisfaction7.1

Community 27.2

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.0
Economic Impact10.3
Civic Engagement & Giving5.2
Supply Chain Management6.5

Environment 11.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management5.3
Air & Climate2.4
Land & Life3.2

Customers 13.3

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.2
+ Support for Underserved/Purpose Driven Enterprises8
+ Serving in Need Populations3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2023 Overall B Impact Score105.3
2020 Overall B Impact Score82.9

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