Nudea LTD

Certified B Corporation

Buckinghamshire, United Kingdom

Certified Since

February 2022


General retail via Internet



Operates In

United Kingdom

Nudea engineer beautifully crafted sustainable underwear that delivers on fit, style & comfort. Taking the knowledge that 80% of women are wearing the wrong bra size Nudea have set out to guide women on fit using unique fitting tools such as the Nudea Fit Tape that enables you to measure at home in two easy steps or an online quiz that takes just 60 seconds. This helps ensure women get their size right the first time and that customers can rest assured that their bras will not only look great but fit great too. Nudea have developed a beautiful collection of underwear and loungewear designed with smart features that help prolonge their lifespan. Made with recycled sustainable materials Nudea bras feature four hook and eyes that allow for more wear over time, they feature multiway straps and are delivered with a free laundry pouch to care for bras during the washing process. Nudea pride themselves on their body-inclusive ethos and feature 43 bra sizes and counting. They also feature a collection of non-wired bralettes and in 2021 launched their bralette designed specifically for fuller busts, The Easy Does It F+ Bralette which is available in an F-GG cup.

Overall B Impact Score

Based on the B Impact assessment, Nudea LTD earned an overall score of 103.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
103 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.1

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.5
Ethics & Transparency4.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 18.6

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.2
Health, Wellness, & Safety3.3
Career Development1.9
Engagement & Satisfaction2.2

Community 22.3

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.6
Economic Impact4.1
Civic Engagement & Giving3.3
Supply Chain Management5.7

Environment 39.3

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate5.7
Land & Life8.5
+ Resource Conservation6.8
+ Toxin Reduction / Remediation5.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 4.4

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.4

Previous Overall B Impact Scores

2022 Overall B Impact Score103

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