Wellington Region, New Zealand
Software publishing and SaaS platforms
Service with Minor Environmental Footprint
From pioneering tree testing and digital card sorting, to becoming a respected world leader in the field of information architecture, Optimal Workshop helps more than 420,000 customers globally build better digital experiences backed by data from real people. Our community values the detailed insights, superior analysis and visualizations of our information architecture tools to help them make better, human-informed decisions on how to organize, structure and label all of their digital experiences — both for their customer and employee experience. Optimal Workshop was founded by UX practitioners passionate about information architecture. We host world-leading events like UX New Zealand, support emerging talent through community events, and publish our own information architecture magazine, CRUX.
Overall B Impact Score
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Previous Overall B Impact Scores
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