Outfly Innovation Ltd

Certified B Corporation

London Borough of Tower Hamlets, United Kingdom

Certified Since

August 2022


Advertising & market research


Service with Minor Environmental Footprint

Operates In

United Kingdom


Outfly is an acceleration agency that's changing the way the client/agency relationship works, for good. Born in East London in 2010, their mission is to create a world where innovative, impactful ideas have easy and fair access to design, investment and growth. From brand and product to growth and fundraising, Outfly's unique model supplies founders with top tier design, pre-investment; making term sheets fairer, increasing valuations, and accelerating their startup's impact. They partner with clients from the start of their journey, and have so far helped 100+ purpose-driven organisations to fly further, faster and fairer. Whether they're veganising fast food, supporting digitally deprived areas, reducing violence against women and girls or creating a circular economy for soft plastics, every client must first pass the 'Value Vote' - in which the founders pitch their mission to the Outfly team. Through partnerships with organisations like Hatch Enterprise and Disability Rights UK, Outfly is passionate about increasing diversity in the startup sector, and will soon launch its own fund dedicated to helping founders from underrepresented backgrounds. Ultimately, working with Outfly means building a business to be proud of, with people who are as invested in your idea as you are.

Overall B Impact Score

Based on the B Impact assessment, Outfly Innovation Ltd earned an overall score of 116.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
116.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 22.2

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement5.5
Ethics & Transparency6.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 35.0

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.0
Health, Wellness, & Safety6.0
Career Development6.7
Engagement & Satisfaction7.5

Community 37.2

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.4
Economic Impact8.3
Civic Engagement & Giving3.2
Supply Chain Management1.7
+ Local Economic Development18

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Environment 12.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.9
Air & Climate3.9
Land & Life2.7

Customers 8.7

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.0
+ Support for Underserved/Purpose Driven Enterprises5.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2022 Overall B Impact Score116.1

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