Picture Organic Clothing

Certified B Corporation

Auvergne Rhône Alpes, France

Certified Since

November 2019



Operates In


Ride, Protect & Share. These three words capture the essence of Picture Organic Clothing. Environmentally & socially committed from day one, Picture was founded by 3 friends in 2008 with a baseline that every product developed must have a minimum of 50% organic, recycled or bio-based materials. Venturing off the beaten path by using materials and processes to reduce their impact was the starting point for their commitment to the environment. Since then, they have always sought to make responsible purchasing affordable : an eco-designed & fair snow jacket should cost the consumer the same amount as a regular jacket.  Today, their commitment goes beyond products and involves every aspect of their business. Wiping out the use of fossil fuels throughout the company and bringing all of their partners, friends, and competitors on board and into the fight is now their number one priority. This involves every aspect of their company. Through the power of communications, it is also their role to move people, to inspire change, to shine the spotlight on the world’s current environmental issues, and to present viable solutions. Join Picture Organic Clothing on this adventure! Ride For The Future.

Overall B Impact Score

Based on the B Impact assessment, Picture Organic Clothing earned an overall score of 85.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
85.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 13.2

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.5
Ethics & Transparency1.7
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 21.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security4.3
Health, Wellness, & Safety6.0
Career Development3.5
Engagement & Satisfaction3.0

Community 20.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion1.3
Economic Impact6.0
Civic Engagement & Giving3.1
Supply Chain Management7.7

Environment 28.2

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.9
Air & Climate1.6
Land & Life8.3
+ Resource Conservation10.9
+ Toxin Reduction / Remediation3.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 2.5

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.5

Previous Overall B Impact Scores

2019 Overall B Impact Score85.4

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