Proper Good Films Ltd

Certified B Corporation
Headquarters

Somerset, United Kingdom

Certified Since

June 2022

Industry

Film, TV & music production

Sector

Service with Minor Environmental Footprint

Operates In

United Kingdom

At Proper Good we believe in the power of storytelling to do good. With our background in documentary making for some of the world's biggest broadcasters we know that nothing moves and connects us like a human story. And since we've also been offering our story-telling and film-making expertise to brands who want to do good, we've found the results show audiences agree with us. Proper Good is your single touch-point agency for content and ads meticulously crafted to achieve outstanding results for brands with a purpose. From research and strategy through creative to production and delivery we handle everything in-house taking the headache out of handling multiple suppliers. We're a small core team who pull on our extensive contacts and impeccable reputation to assemble the best talent in the industry for each project, which means you get outstanding quality from a group of committed people with whom you have direct contact. All this passion, experience and expertise adds up to Proper Creative from Good People

Overall B Impact Score

Based on the B Impact assessment, Proper Good Films Ltd earned an overall score of 81.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
81.2
81.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement5.6
Ethics & Transparency2.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 23.3

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.2
Economic Impact11.6
Civic Engagement & Giving2.9
Supply Chain Management0.6

Environment 10.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.1
Air & Climate3.5
Water0.5
Land & Life3.7

Customers 28.7

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.7
+ Support for Underserved/Purpose Driven Enterprises14.3
+ Serving in Need Populations11.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2022 Overall B Impact Score81.2

Additional Documentation

Megaphone Creative Impact Report 2023


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