Public News Service

Certified B Corporation
Headquarters

Colorado, United States

Certified Since

July 2017

Industry

Other info service activities

Sector

Service with Minor Environmental Footprint

Operates In

United States

Called “the most widely used independent news service you’ve never heard of” (Alternet), Public News Service produces and distributes quality news to fill the gap created by the shuttering of local news operations. Currently, their independent network of 37 state-based news services reaches an average of 40-50 million people per week through about 8,000 media outlets across the country. By making multi-platform news available without restriction to all other media outlets and practicing “Deep Balance,” their content reaches significant audiences. While primarily member-supported, they have a native advertising company called SoundBite Service which is a revenue stream to support PNS news. Founders also launched nonprofit Media in the Public Interest to address emergent needs at the intersection of journalism, advocacy and civic engagement.

Overall B Impact Score

Based on the B Impact assessment, Public News Service earned an overall score of 85.9. The median score for ordinary businesses who complete the assessment is currently 50.9.
85.9
85.9 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.4

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.8
Ethics & Transparency2.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 20.9

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security6.7
Health, Wellness, & Safety3.9
Career Development4.9
Engagement & Satisfaction5.3

Community 16.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.3
Economic Impact6.6
Civic Engagement & Giving3.5

Environment 7.0

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate0.0
Water0.0
Land & Life1.0

Customers 26.4

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.1
+ Arts, Media, & Culture22.3
+ Serving in Need Populations0

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2024 Overall B Impact Score85.9
2021 Overall B Impact Score81.7
2017 Overall B Impact Score86.5

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