Pure Strategies, Inc.

Certified B Corporation

Massachusetts, United States

Certified Since

December 2017


Environmental consulting


Service with Minor Environmental Footprint

Operates In

United States

Pure Strategies is a sustainability consulting firm empowering brands and retailers to realize meaningful environmental and social improvement. Since Bob Kerr and Tim Greiner founded Pure Strategies in 1998, our team of experts has provided customized sustainability solutions to help our clients build sustainability strategies and programs, set sustainability goals, create sustainable supply chains, and optimize products and sustainable packaging. From our early projects, such as assessing Stonyfield Farm’s first carbon footprint, to our latest projects, our work helps deliver business benefits to our clients while also realizing sustainability goals. Some of our recent projects include: Seventh Generation: establishing the sustainability strategy and goals Ben & Jerry’s: developing science-based targets for climate Walmart: creating a sustainable packaging strategy and implementation tools Ahold Delhaize: helping develop and implement a sustainable chemistry program We also support broader industry change through publishing original research and articles that provide insights on corporate sustainability issues and best practices in sustainable agriculture, sustainable sourcing, sustainable packaging, sustainable chemistry and more. For example, we co-founded the first ev

Overall B Impact Score

Based on the B Impact assessment, Pure Strategies, Inc. earned an overall score of 91.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
91.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 21.3

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.9
Ethics & Transparency6.4
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 19.9

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security8.8
Health, Wellness, & Safety2.3
Career Development5.1
Engagement & Satisfaction2.5

Community 20.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion2.4
Economic Impact5.7
Civic Engagement & Giving9.2
Supply Chain Management0.5

Environment 13.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate4.0
Land & Life1.0

Customers 15.6

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.5
+ Impact Improvement13

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2021 Overall B Impact Score91.1
2017 Overall B Impact Score87.9

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