Quality Bicycle Products, General Benefit Corporation

Certified B Corporation

Minnesota, United States

Certified Since

March 2021


Sports goods



Operates In


United States

Quality Bicycle Products and its compelling proprietary brands Salsa Cycles*, Surly Bikes*, All-City Cycles*, 45NRTH*, Teravail*, MSW* and Whisky Parts Co.* aspire to get every butt on a bike in order to create meaningful benefits for individuals, businesses, communities and the world. Guided by its core values—Act with Integrity; Be a True Partner; Create Something Special; Deliver Greatness; and Keep the Customer First—the company strives to be an extraordinary business partner and employer, for the purpose of advancing bike communities and the bicycle industry so everyone can win. From developing its own innovative bicycle and accessory brands, to distributing a comprehensive portfolio of top industry brands, to sparking advocacy efforts that increase ridership, Quality Bicycle Products is the common thread that weaves together retailers, suppliers, industry partners, and riders. Its distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto serve a network of more than 5,000 independent retailers. * These subsidiaries and/or brands have been reviewed and independently meet the performance requirement for certification and therefore are allowed to use the Certified B Corp logo and other associated Intellectual Property.

Overall B Impact Score

Based on the B Impact assessment, Quality Bicycle Products, General Benefit Corporation earned an overall score of 82.5. The median score for ordinary businesses who complete the assessment is currently 50.9.
82.5 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.2

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.1
Ethics & Transparency3.1
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 22.2

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.5
Health, Wellness, & Safety5.7
Career Development2.6
Engagement & Satisfaction4.3

Community 17.1

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.2
Economic Impact1.9
Civic Engagement & Giving4.6
Supply Chain Management4.7

Environment 17.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.8
Air & Climate6.1
Land & Life5.2

Customers 10.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.5
+ Health & Wellness Improvement7.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2021 Overall B Impact Score82.5

Additional Documentation

Quality Bicycle Products Disclosure Report 2021

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