Redeleit und Junker GmbH

Certified B Corporation
Headquarters

Lower Saxony, Germany

Certified Since

January 2018

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

Germany

Redeleit und Junker transforms good ideas into strong brands! As an interdisciplinary and digital brand and design agency, R+J specialises in strategic brand development and effective communication design. R+J creates integrated brand identities and concepts that convince by telling exciting stories - always aiming to find design-oriented and sustainable solutions. The main focus is on upscale hotel and restaurant industry, organic food producers and medium-sized companies in the DACH region. R+J has been part of the BCorp community since 2017 and is the first BCorp-certified agency in Germany as well as a member of the German Sustainable Business Association. Redeleit + Junker believes that positive social change, sustainability and climate justice need responsible and sustainable businesses and actions – this is what the agency strives for!

Overall B Impact Score

Based on the B Impact assessment, Redeleit und Junker GmbH earned an overall score of 106.5. The median score for ordinary businesses who complete the assessment is currently 50.9.
106.5
106.5 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 20.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.6
Ethics & Transparency6.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 33.1

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security4.9
Health, Wellness, & Safety7.0
Career Development5.2
Engagement & Satisfaction7.6

Community 22.8

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.3
Economic Impact8.3
Civic Engagement & Giving2.1
Supply Chain Management6.1

Environment 15.9

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.7
Air & Climate5.2
Water1.3
Land & Life3.5

Customers 14.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.0
+ Impact Improvement9.9

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2021 Overall B Impact Score98
2018 Overall B Impact Score80.5

Additional Documentation

DQ Disclosure Alcohol and Animal Products or Services