Certified B Corporation

Rio de Janeiro, Brazil

Certified Since

January 2020





Operates In


Reserva is a Brazilian men's fashion brand that was born in 2006 to transform the way of dressing and be an example of how fashion can transform society, valuing human aspirations and capabilities based on 3 pillars: technology, functionality and sustainability. Currently, there are 83 stores in the main capitals of Brazil, in addition to a chain with more than 1,500 multi-brand stores across the country and almost 2,000 employees. A Reserva é uma marca brasileira de moda masculina que nasceu em 2006 pra transformar a forma de se vestir e ser um exemplo de como a moda pode transformar a sociedade, valorizando aspirações e capacidades humanas com base em 3 pilares: tecnologia, funcionalidade e sustentabilidade. Atualmente, são 83 lojas nas principais capitais do Brasil, além de uma rede com mais de 1,5 mil multimarcas pelo país e quase 2 mil funcionários.

Overall B Impact Score

Based on the B Impact assessment, Reserva earned an overall score of 105.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
105.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.1

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.3
Ethics & Transparency3.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 29.4

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security5.6
Health, Wellness, & Safety8.3
Career Development4.1
Engagement & Satisfaction6.1

Community 29.3

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.2
Economic Impact8.7
Civic Engagement & Giving5.6
Supply Chain Management8.7

Environment 25.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.3
Air & Climate8.3
Land & Life7.2
+ Resource Conservation0.2
+ Toxin Reduction / Remediation4.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 4.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.0

Previous Overall B Impact Scores

2022 Overall B Impact Score105.8
2020 Overall B Impact Score80.6

Additional Documentation

Reserva – Transparent Disclosure Report

Disclosure for Litigation and Negative News

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