Roundpeg Benefit LLC

Certified B Corporation

Maryland, United States

Certified Since

April 2012


Advertising & market research


Service with Minor Environmental Footprint

Operates In

United States

RoundPeg develops creative marketing strategies and campaigns to help purpose-driven companies create loyal communities of influence. They help good companies: Activate mission internally and externally to ignite passionate support, Create strategic, audience-focused marketing plans and campaigns, Build strong brands aligned with their purpose, and Retain customers through authentic experiences and relationships. How you engage customers with your company’s social mission will vary depending on your business – what stage you’re in, how you live your mission, what you’re selling and who’s buying. Roundpeg helps their clients consider the answers to these questions so they can create authentic customer experiences that deliver on their brand promise.

Overall B Impact Score

Based on the B Impact assessment, Roundpeg Benefit LLC earned an overall score of 111.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
111.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.2

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.6
Ethics & Transparency4.5
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Community 52.7

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion18.9
Economic Impact21.0
Civic Engagement & Giving6.9
Supply Chain Management5.9

Environment 11.9

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.6
Air & Climate3.9
Land & Life3.0

Customers 29.3

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.2
+ Support for Underserved/Purpose Driven Enterprises19.6
+ Serving in Need Populations8.3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2022 Overall B Impact Score111.2
2018 Overall B Impact Score108.3
2016 Overall B Impact Score110.2
2013 Overall B Impact Score112
2013 Overall B Impact Score111.4
2012 Overall B Impact Score100.9

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