Rubicon Bakers

Certified B Corporation
Headquarters

California, United States

Certified Since

April 2012

Industry

Food products

Sector

Manufacturing

Operates In

United States

Rubicon Bakers are turning their lives around with every cake, cupcake, cookie, and muffin they bake. Rubicon Bakers was founded in Richmond, California in 1993 and for over 25 years has helped rebuild lives by employing, training, and supporting people who need a second chance. Many employees come to Rubicon from life on the streets, from prison or recently recovered from substance abuse. Rubicon Bakers gives each and every one of them the opportunity to thrive, offering health benefits, paid vacation, sick leave, and advancement opportunities. More than just a bakery, Rubicon Bakers is spreading compassion to build a strong and empowered community. Now employing more than 200 bakers, Rubicon Bakers makes the most delightful, scratch-made, hand-finished cakes, cupcakes, cookies and muffins on the market today. They use only all-natural, clean ingredients to create their baked goodness, never any artificial colors, flavors, or preservatives. Now with a product line of over 50 SKUs available in over 2,500 retail locations nationwide, Rubicon Bakers is baking a better world each day.

Overall B Impact Score

Based on the B Impact assessment, Rubicon Bakers earned an overall score of 85.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
85.4
85.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 13.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Mission & Engagement0.7
Ethics & Transparency2.4
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 27.6

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security4.0
Health, Wellness, & Safety5.0
Career Development2.6
Engagement & Satisfaction4.2
+ Workforce Development11.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 19.5

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Diversity, Equity, & Inclusion6.0
Economic Impact4.7
Civic Engagement & Giving1.5
Supply Chain Management7.1

Environment 21.4

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Environmental Management2.3
Air & Climate4.7
Water1.2
Land & Life6.3
+ Toxin Reduction / Remediation5.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 3.7

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Customer Stewardship3.0


Previous Overall B Impact Scores

2022 Overall B Impact Score85.4
2017 Overall B Impact Score90.5
2015 Overall B Impact Score88.9
2012 Overall B Impact Score93.4

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