Rude Health

Certified B Corporation
Headquarters

London Borough of Hammersmith and Fulham, United Kingdom

Certified Since

June 2021

Industry

Food products

Sector

Wholesale/Retail

Operates In

Netherlands The,

United Kingdom

At Rude Health, we're on a mission to make the healthy choice a celebration, not a sacrifice and aim to leave the planet, our team and everyone who eats and drinks our food in ruder health. We’re not in the business of making pale imitations of milk or bog-standard mueslis. All of our food and dairy-free drinks have bright and bold flavours made entirely from natural ingredients, delicious enough to munch from the box or glug from the glass. Our no taste-bud-left-unturned approach is about making the healthy choice as face meltingly delicious as possible. Taking the bland and making it bright.

Overall B Impact Score

Based on the B Impact assessment, Rude Health earned an overall score of 120.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
120.7
120.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.0

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.4
Ethics & Transparency4.5
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 34.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security12.3
Health, Wellness, & Safety10.0
Career Development4.3
Engagement & Satisfaction6.6

Community 19.1

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.7
Economic Impact2.1
Civic Engagement & Giving4.1
Supply Chain Management5.2

Environment 45.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.3
Air & Climate8.7
Water1.4
Land & Life8.6
+ Resource Conservation10.8
+ Toxin Reduction / Remediation9

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 4.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.0


Previous Overall B Impact Scores

2024 Overall B Impact Score120.7
2021 Overall B Impact Score84.1

Additional Documentation

RUDE HEALTH Transparent Disclosure 2024


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