Rutopía

Certified B Corporation
Headquarters

Mexico City, Mexico

Certified Since

August 2021

Industry

Web portals

Sector

Service with Minor Environmental Footprint

Operates In

Mexico

Rutopía is a certified B Corporation that creates custom, private travel experiences across Mexico, ensuring quality and safety in unique, off-the-beaten-path destinations. Our trips offer immersive experiences in nature and authentic connections with local hosts. With the help of our travel designers you can create the ideal trip for you in which you choose the duration of your trip, the region or destinations that interest you the most, doing the activities that you like the most and selecting the means of transportation and lodging that best suits you. You can travel with your private group, either as a couple, with family, friends or as a solo-traveler and on the dates you prefer. In addition, you have the remote support of the Rutopia team 24/7 before and during your trip. You can explore some examples of routes that travelers like you have designed with us and get inspired to plan your next trip, totally your own way at rutopia.com.

Overall B Impact Score

Based on the B Impact assessment, Rutopía earned an overall score of 98.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
98.1
98.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.4
Ethics & Transparency4.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 33.0

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security5.8
Health, Wellness, & Safety8.0
Career Development7.4
Engagement & Satisfaction5.2

Community 35.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.3
Economic Impact10.0
Civic Engagement & Giving5.2
Supply Chain Management2.4
+ Supply Chain Poverty Alleviation10.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 7.0

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.4
Air & Climate0.9
Water0.3
Land & Life1.0

Customers 4.6

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.6


Previous Overall B Impact Scores

2024 Overall B Impact Score98.1
2021 Overall B Impact Score86.2

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