Sanu Inc.

Certified B Corporation

Tokyo, Japan

Certified Since

February 2024


Real estate development


Service with Minor Environmental Footprint

Operates In


SANU is a Japanese lifestyle brand established in 2019 with a vision to foster a harmonious coexistence between people and nature. Guided by the brand concept 'Live with nature.', SANU's mission is to enlighten individuals on the importance of living in harmony with nature, promoting a lifestyle that enables people to live happily and healthily on our planet. Our flagship service, SANU 2nd Home, offers members access to a second home in nature. Members can join via a subscription or as a co-owner, enabling them to live in harmony with nature in locations across Japan, whatever their life stage.The architectural design of SANU 2nd Home prioritizes minimizing environmental impact (for example choosing to use domestically grown timber and retaining existing trees in each site) and integrating the architecture seamlessly into the surrounding natural environment and local communities. We aspire to be a pioneering model for regenerative businesses, offering everyone the opportunity to immerse themselves in the beauty of nature. As SANU expands its reach, so does the richness of nature, promising a brighter future for both the planet and humanity.

Overall B Impact Score

Based on the B Impact assessment, Sanu Inc. earned an overall score of 82.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
82.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 11.6

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.2
Ethics & Transparency4.8
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 31.7

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security3.9
Health, Wellness, & Safety7.0
Career Development5.5
Engagement & Satisfaction6.9

Community 21.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.4
Economic Impact11.0
Civic Engagement & Giving3.5
Supply Chain Management2.6

Environment 13.3

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management0.7
Air & Climate2.7
Land & Life3.0
+ Training & Collaboration2
+ Community0.9
+ Certification0
+ Material & Energy Use3.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 4.2

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.2

Previous Overall B Impact Scores

2024 Overall B Impact Score82.6

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