Selective Asia

Certified B Corporation

East Sussex, United Kingdom

Certified Since

May 2022


Travel agency & related


Service with Minor Environmental Footprint

Operates In




Hong Kong S.A.R.,










South Korea,

Sri Lanka,



United Kingdom,


Selective Asia is a UK based, multi-award winning tour operator creating bespoke holidays and adventures for the inquisitive traveller. Founded in 2006, they work with local businesses and individuals throughout Asia to craft meaningful travel experiences, focusing on the ‘how and why’ every bit as much as the ‘where and when’. Known for their culturally-oriented focus, and integral interaction with local communities, social sustainability is a responsibility that Selective Asia takes seriously. They are striving to become a leading example of how tourism can provide grassroots income, helping to spread the spend at a local level. In the search for greater transparency, the UK based team has designed a structure that ensures everyone within the company can directly influence its direction, policies and financial decisions. Selective Asia has forged strong partnerships with conservation projects to ensure their interactions with the environment and wildlife have a positive impact, and they have a clear route map to mitigating and reducing their carbon footprint.

Overall B Impact Score

Based on the B Impact assessment, Selective Asia earned an overall score of 89.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
89.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 20.9

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.5
Ethics & Transparency6.4
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 37.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security12.4
Health, Wellness, & Safety10.0
Career Development5.5
Engagement & Satisfaction8.1

Community 19.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.5
Economic Impact6.0
Civic Engagement & Giving3.3
Supply Chain Management1.0

Environment 7.0

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate0.0
Land & Life1.0

Customers 4.7

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.7

Previous Overall B Impact Scores

2022 Overall B Impact Score89.6

Additional Documentation

Selective Asia LTD Transparent Disclosure 2022

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