So Good Brand, Inc. DBA So Good So You
Minnesota, United States
So Good So You is the number one premium functional shot brand, ranked in the top 20 percent of the Inc. 5000 list of fastest growing brands 2 years in a row. Their organic, cold-pressed functional beverages are made in Minneapolis at their 100% renewable energy-powered, zero-waste production facility. A woman-owned, WBENC-certified Benefit Corporation founded in 2014, So Good So You believes the products they create and the materials they buy and use are a direct connection to a larger community and purpose: So Good So You is a team of passionate humans driven to create feel-good moments, and they believe collectively, we all can make a positive impact on the body and our planet. Their founding principles, which the board uses to guide all decisions are ‘to create a material positive impact on society and the environment by promoting the health of both our customers and of the planet, fostering a culture of wellness, and creating connections to drive meaningful change among the communities we serve.’ So Good So You formulations are available in 50 states, at more than 12,000 stores, including Target, Publix, Sprouts, Whole Foods, Kroger and Safeway stores.
Overall B Impact Score
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.