Springload Te Pipītanga

Certified B Corporation

Wellington Region, New Zealand

Certified Since

December 2019


Web portals


Service with Minor Environmental Footprint

Operates In

New Zealand

Springload is Wellington’s largest independently owned digital agency. Born out of a simple principle to be nice and do good work, the 75+ strong team is changing the way businesses, government, and not-for-profits work and connect. Springload improves the lives of their customers, employees, and communities by making the things that matter, better. In practice this means producing world-class websites, apps, digital experiences, and research pieces that have a measurable, positive impact for people and the planet. People are at the heart of Springload — and this is reflected in their human-centred approach to strategy, UX, design, content, technology, and analytics. Beyond work, Springload also activates change for good by supporting social and environmental initiatives like Trees That Count, Dignity, and NZ Festival. Driven to change the world for the better, Springload is championing a greener business model and proving that it’s possible to be profitable and do good.

Overall B Impact Score

Based on the B Impact assessment, Springload Te Pipītanga earned an overall score of 115.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
115.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.4
Ethics & Transparency4.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 36.5

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security11.2
Health, Wellness, & Safety10.6
Career Development6.8
Engagement & Satisfaction6.7

Community 24.3

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion9.2
Economic Impact6.3
Civic Engagement & Giving4.5
Supply Chain Management4.1

Environment 13.6

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.3
Air & Climate5.0
Land & Life3.2

Customers 24.1

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.9
+ Support for Underserved/Purpose Driven Enterprises9
+ Serving in Need Populations12.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2022 Overall B Impact Score115.1
2019 Overall B Impact Score84.5

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