Ma Bonne Etoile
Rubber & plastics products
Founded in 2014 by Elizabeth and Nicolas Soubelet, Ma Bonne Etoile is a values-driven company that manufactures ecological products to make families' lives easier... and more fun! SQUIZ reusable food pouches are the only product of their type, worldwide, to source over 60% of their product cost from local suppliers. SQUIZ has proven that it's possible to make consumer products locally and profitably. Since their commercial launch, SQUIZ has prevented the creation of over 50 tons of non-recyclable consumer waste through the use of their reusable pouches. Beginning in the prototype stage, the founders carefully considered the impact of their products in terms of environmental health and the social role of the company they wanted to create. The question was not only: ÒHow would this benefit the company?Ó but especially: ÒWhat benefit could the company bring to others?Ó With strong values deeply rooted in sustainable development as well as social responsibility, SQUIZ seeks to provide ethical products for all ages, to support charitable projects, and to be a driving force in the reduction of household waste.
Overall B Impact Score
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Previous Overall B Impact Scores
Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.