SunGod Ltd
Bedford, United Kingdom
August 2022
Sports goods
Wholesale/Retail
Switzerland,
United Kingdom
SunGod is a British performance eyewear brand, driven by a mission to See Better. Founded in 2013, with a love for the outdoors, SunGod sees a better future: through their lenses, through their actions, and through doing business better. SunGod is built on 3 "better" pillars: better products, better customer experience, and better for the planet. First up, they create better products - using ultra-durable, high-performance, recyclable materials, to create sunglasses and goggles designed for function, repairability, and durability. Secondly, they offer a better customer experience, with their direct-to-consumer model helping them to build stronger relationships with their customers and understand their needs better. Thirdly, everything SunGod does - from its 1% For The Planet donations to its employee wellbeing programmes, reducing production waste to its unrivalled Lifetime Guarantee - is for its triple bottom line: people, planet and profit. Their business practices are shaped by informed decisions, seeking to do less harm and more good in everything they do.
Overall B Impact Score
Governance 16.0
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 16.0
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 24.3
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 20.2
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Environment 27.5
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Customers 5.6
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.