the bread and butter brand consulting LLC

Certified B Corporation

New York, United States

Certified Since

September 2018


Advertising & market research


Service with Minor Environmental Footprint

Operates In


South Korea,

United Kingdom,

United States

From when the bread and butter began in London in 2004, we have maintained the clear vision of providing clients with 'strategic branding with insights'. With this in mind, Plan A of the bread and butter has been and will always be to position strategic branding from strategy, naming, design to marketing, as our core business initiative. Additionally, the bread and butter’s Plan B demonstrates our commitment to share and donate our profit and unique brand consulting expertise to local communities & NGOs. We view it is essential to adhere to these core principles and continue to share our knowledge with innovative companies. the bread and butter is a pioneering force in the sustainable branding niche, and this progress is something that we want to continue. This added value and social consciousness is what drives our branding.

Overall B Impact Score

Based on the B Impact assessment, the bread and butter brand consulting LLC earned an overall score of 103.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
103.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 20.3

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement5.5
Ethics & Transparency4.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 29.9

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security12.2
Health, Wellness, & Safety7.4
Career Development6.3
Engagement & Satisfaction3.9

Community 44.3

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.5
Economic Impact8.5
Civic Engagement & Giving4.5
Supply Chain Management0.0
+ Designed to Give21.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Environment 7.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management0.9
Air & Climate1.5
Land & Life3.7

Customers 1.5

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.5

Previous Overall B Impact Scores

2022 Overall B Impact Score103.4
2018 Overall B Impact Score91.2

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2024 B Lab. All rights reserved.