The Curious Beetle

Certified B Corporation

London Borough of Harrow, United Kingdom

Certified Since

December 2023


Management consultant - for-profits


Service with Minor Environmental Footprint

Operates In






Costa Rica,




Netherlands The,







United Kingdom,

United States,


Born in the digital era, The Curious Beetle is more than a marketing agency; it's a unique blend, seamlessly merging digital expertise, marketing and communication strategy, and sustainability consultancy for purpose-driven enterprises aiming to shape a better, more environmentally conscious, and equitable world. As a global, female-owned agency based in London, we transcend borders to serve clients worldwide, specializing in crafting strategies that transform businesses into sustainable forces for good. Our offerings encompass consultancy in communication and sustainability, along with a spectrum of services including digital marketing resources, courses, talks, training sessions and mentorship. At The Curious Beetle, we're not just experienced marketers; we're B leaders. We guide small and medium size businesses through sustainability diagnostics, aiding them on the transformative journey to becoming certified B Corps. We're architects of purpose, guiding brands in weaving impactful narratives that resonate globally. We tailor strategies for effective communication, addressing global challenges and connecting with increasingly discerning audiences. Our commitment is clear - we ensure success by resonating positive change in society and the environment.

Overall B Impact Score

Based on the B Impact assessment, The Curious Beetle earned an overall score of 87.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
87 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 20.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement5.6
Ethics & Transparency5.1
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Community 52.1

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion14.7
Economic Impact7.0
Civic Engagement & Giving7.3
Supply Chain Management0.0
+ Designed to Give19.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Environment 10.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate1.4
Land & Life1.0

Customers 4.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.0

Previous Overall B Impact Scores

2023 Overall B Impact Score87

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