The Key - Projetos Especiais

Certified B Corporation
Headquarters

São Paulo, Brazil

Certified Since

April 2017

Industry

Other education

Sector

Service with Minor Environmental Footprint

Operates In

Brazil

Somos uma boutique formada por uma equipe multidisciplinar sênior, com mais de 20 anos de atuação em projetos de sustentabilidade e investimento social estratégico. Desenvolvemos, também, projetos sob medida de alto valor agregado para as marcas, e aderentes à estratégia de negócios, nas áreas de cultura, educação e esportes, usando ou não incentivos fiscais, desde a concepção até a aprovação nos órgãos competentes e a sua execução. Nossa metodologia conduz as organizações a jornadas de transformação com resultados efetivos para o negócio e para a sociedade, em detrimento de abordagens superficiais e transitórias. Na gestão de dados, informações, indicadores e projetos de sustentabilidade, nossa plataforma Conatus é uma das únicas no Brasil certificadas pelo GRI, e permite uma interação diária entre a sua equipe e nossos especialistas. We are a boutique with a senior team, with more than 20 years of experience in sustainability projects and strategic social investment. We also develop tailor-made projects with high added value for brands, and in line with the business strategy, in the areas of culture, education and sports, whether or not using tax incentives, from conception to approval by the competent bodies and their execution.

Overall B Impact Score

Based on the B Impact assessment, The Key - Projetos Especiais earned an overall score of 99.9. The median score for ordinary businesses who complete the assessment is currently 50.9.
99.9
99.9 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.5
Ethics & Transparency3.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 26.5

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion8.4
Economic Impact7.0
Civic Engagement & Giving7.7
Supply Chain Management0.6

Environment 2.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management0.0
Air & Climate0.7
Water0.0
Land & Life1.0

Customers 52.7

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.1
+ Impact Improvement30.1
+ Serving in Need Populations21.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2024 Overall B Impact Score99.9
2020 Overall B Impact Score90.9
2017 Overall B Impact Score86.9

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