The Taboo Group

Certified B Corporation
Headquarters

Victoria, Australia

Certified Since

February 2021

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

Australia

TABOO is a family-owned, fully-independent, Melbourne-based creative advertising agency - driven by a purpose to defy norms and leverage cultural insights and creativity to help businesses and brands make environmental, social and commercial impact. TABOO is an 'advertising agency for a world that hates advertising' - who acknowledges that people are tired of brands trying to sell them things they don’t want, don’t need and don’t care about. These literate and well-connected humans have wisened up to the cheap words and false promises of brands with no interest in them other than their dollarbucks, and like a bad break up, have developed expert level avoidance techniques. At TABOO, they understand the difference between being interesting and self interested and believe more than anything that what a brand does is more important than what it says. Because of this, they are specialists in creating brands, ideas and campaigns that live in the real world and that people actually want to be a part of.

Overall B Impact Score

Based on the B Impact assessment, The Taboo Group earned an overall score of 84.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
84.8
84.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.1

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.5
Ethics & Transparency4.5
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 27.3

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security1.8
Health, Wellness, & Safety5.7
Career Development6.7
Engagement & Satisfaction7.8

Community 21.2

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.6
Economic Impact6.3
Civic Engagement & Giving5.0
Supply Chain Management1.7

Environment 10.4

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.4
Air & Climate3.1
Water0.3
Land & Life2.5

Customers 9.5

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.1
+ Support for Underserved/Purpose Driven Enterprises6.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2021 Overall B Impact Score84.8

Additional Documentation

The Taboo Group Disclosure Report 2021


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