theturnlab inc.

Certified B Corporation

Ontario, Canada

Certified Since

October 2013


Advertising & market research


Service with Minor Environmental Footprint

Operates In


Formerly known as Top Drawer Creative, theturnlab has a mission to be the change agent for those challenging the current. theturnlab is at the nexus of marketing, culture and technology. They provide 360˚ solutions for brands and organizations facing real-world business challenges. theturnlab is a socially and environmentally conscious company operating within a triple bottom line framework of people, planet and profits. theturnlab was founded to practice the art of influence for social good. They understand that influencing the way people think and feel through brand experience is where the future of consumer engagement lies. They are a socially and environmentally conscious company that strives to influence change for the better. Being passionate and honest in their approach is part of their commitment to like-minded clients such as fellow B Corp companies Bullfrog Power and Genuine Health. theturnlab is an advertising agency with a unique specialization. They focus on a specific consumer psychographic segment called AHAA (Active, Healthy, Affluent, Aware) and the brands that target this group. They have built at 2000-strong AHAA consumer panel that provide intelligence on how brands and products can be improved. And this Toronto based boutique agency has another claim to fame. They move the sales needle -by influencing the consumer through a 360-degree brand experience called ICE (Immersive Consumer Engagement). No stone is left unturned, whether it's digital, social, experiential or traditional media in a quest to build authenticity and market share for their clients. theturnlab does not profess to fit every brand. They prefer to work with clients that are aligned with their values and have an entrepreneurial spirit. Their triple bottom line starts with quality relationships (both internal and external), adds corporate social responsibility and finally a sustainable profit model.

Overall B Impact Score

Based on the B Impact assessment, theturnlab inc. earned an overall score of 81.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
81.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.3

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.7
Ethics & Transparency3.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 27.4

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security7.0
Health, Wellness, & Safety9.3
Career Development3.5
Engagement & Satisfaction4.7

Community 22.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion8.0
Economic Impact4.3
Civic Engagement & Giving6.9
Supply Chain Management1.2

Environment 14.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.9
Air & Climate4.4
Land & Life2.7

Customers 1.5

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship0.7
+ Support for Underserved/Purpose Driven Enterprises0.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2021 Overall B Impact Score81.8
2018 Overall B Impact Score86.6
2015 Overall B Impact Score89.8
2013 Overall B Impact Score102.8

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2024 B Lab. All rights reserved.