Thinkshift Communications

Certified B Corporation

California, United States

Certified Since

October 2010


Other info service activities


Service with Minor Environmental Footprint

Operates In

United States

Thinkshift is a mission-first PR firm that builds brand value and fuels growth for revolutionaries: enterprises leading real change in technology, practices and thinking. They work exclusively with sustainable businesses, cleantech companies and social enterprises, expanding clients’ influence and boosting brand recognition through thought leadership positioning and compelling brand stories. Thinkshift’s team is inspired by the power of business to solve urgent social and environmental problems. They seek a world where where economic justice, inclusion, accountability and care for the environment are business as usual. That’s why the firm is both a Certified B Corp and a 1% for the Planet member, and an activist in the global movement to speed the shift to sustainable business.

Overall B Impact Score

Based on the B Impact assessment, Thinkshift Communications earned an overall score of 97.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
97.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.8

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.9
Ethics & Transparency2.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 22.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.2
Health, Wellness, & Safety3.1
Career Development4.3
Engagement & Satisfaction2.3

Community 23.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.6
Economic Impact6.4
Civic Engagement & Giving6.5
Supply Chain Management2.3

Environment 12.6

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.2
Air & Climate4.4
Land & Life2.7

Customers 23.9

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.3
+ Support for Underserved/Purpose Driven Enterprises13.6
+ Serving in Need Populations7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2020 Overall B Impact Score97.6
2017 Overall B Impact Score111.3
2015 Overall B Impact Score105.8
2013 Overall B Impact Score89.7
2010 Overall B Impact Score90.3

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