Third City

Certified B Corporation

London Borough of Islington, United Kingdom

Certified Since

July 2022


Advertising & market research


Service with Minor Environmental Footprint

Operates In

United Kingdom

Established in 2011 and still independent and owner-managed, Third City is one of the UK’s leading independent PR agencies. Our belief, expressed in our proposition ‘Comms for a New Economy’, is that progressive communications does not allow for a distinction between stakeholder and consumer audiences. We offer clients a holistic approach to their communications that encompasses corporate and consumer PR, brand strategy, digital and public affairs. We do not focus on a specific sector, but our ability to blend corporate and consumer communications and deliver brand strategy as well as creative campaigns means that we attract many clients from tech adjacent high growth sectors, most notably fintech, healthcare, direct-to-consumer goods, ed tech and TMT, as well as government and not-for-profit sectors. We are also well known for delivering cause-based campaigns that raise awareness and change behaviour. Our current client list includes Expedia, Starling Bank, Bupa, BNP Paribas, G.Network and Zurich. We’ve won more than 50 industry awards in the past two years for campaign work across the corporate, consumer, ESG, digital and social purpose categories in PR Week, PRCA, CIPR and the PR Moment awards.

Overall B Impact Score

Based on the B Impact assessment, Third City earned an overall score of 94.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
94.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.6

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.0
Ethics & Transparency4.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 38.2

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security11.9
Health, Wellness, & Safety9.7
Career Development6.3
Engagement & Satisfaction8.4

Community 21.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.8
Economic Impact7.0
Civic Engagement & Giving3.4
Supply Chain Management1.0

Environment 8.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.0
Air & Climate1.7
Land & Life3.2

Customers 7.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.9
+ Support for Underserved/Purpose Driven Enterprises3.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2022 Overall B Impact Score94.7

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2023 B Lab. All rights reserved.