Traditional Medicinals

Certified B Corporation
Headquarters

California, United States

Certified Since

August 2010

Industry

Beverages

Sector

Manufacturing

Operates In

United States

In 1974, community activist Drake Sadler and fourth-generation herbalist Rosemary Gladstar launched Traditional Medicinals, a medicinal herbal tea company. With the goal of reviving herbalism in North America, they traveled to the source of medicinal plants—often in remote, rural areas. On their travels, they were shocked to discover the poor social, living and working conditions of the mostly indigenous and impoverished herb farmers and wild collectors. Following the principles of right livelihood, the company pioneered a new ethical sourcing model by promoting organic agriculture, developing long-term equitable and fair trading relationships, and investing in these sourcing communities. Over four decades later, their teas are still formulated by herbalists, sourced responsibly and tested for quality by plant scientists. Their purposeful mission continues through your conscious choice to support Traditional Medicinals. Hoping to empower consumers to take responsibility for their own health, Traditional Medicinals believes in creating the highest quality products by considering every step of the process from their farms to your pantry, from sustainability and responsible sourcing, to social business practices. Plant Power for a Better You® isn’t just a tagline—it’s our mission.

Overall B Impact Score

Based on the B Impact assessment, Traditional Medicinals earned an overall score of 115.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
115.8
115.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.9

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Mission & Engagement2.2
Ethics & Transparency3.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 24.3

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.4
Health, Wellness, & Safety8.2
Career Development2.8
Engagement & Satisfaction3.8

Community 22.2

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Diversity, Equity, & Inclusion4.2
Economic Impact3.1
Civic Engagement & Giving4.2
Supply Chain Management4.1
+ Supply Chain Poverty Alleviation5.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 41.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Environmental Management8.9
Air & Climate7.1
Water2.4
Land & Life9.0
+ Toxin Reduction / Remediation13.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 12.2

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Customer Stewardship3.4
+ Health & Wellness Improvement8.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2022 Overall B Impact Score115.8
2018 Overall B Impact Score125.7
2016 Overall B Impact Score115.1
2014 Overall B Impact Score133.6
2012 Overall B Impact Score109.6
2010 Overall B Impact Score122.2

Best for the World

Every year, B Lab recognizes the B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment.

Best For The World: Overall2019
Best For The World: Changemakers2017
Best For The World: Overall2016

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