True Ideas
Utrecht, Netherlands The
January 2023
Advertising & market research
Service with Minor Environmental Footprint
Netherlands The
Alléén voor betekenisvolle merken is er toekomst. Merken die een positieve impact willen maken op onze wereld. En daarin willen versnellen. Klein en groot, nieuw en oud, voorlopers en achterblijvers. True Ideas is er voor deze merken. Wij zetten onze klanten op voorsprong met scherpe strategieën, consistente merkidentiteiten, verrassende campagnes, impactvolle activaties en slimme samenwerkingen. ‘Speed up the Good’ noemen we dat. Goed voor de business van onze klanten én goed voor de wereld. In our future there is only room for meaningful brands. Brands that want to make a positive impact on our world. And want to accelerate in that. Either small or big, new or old, early adopters or laggards. True Ideas is here for these brands. We give our customers a headstart with sharp strategies, consistent brand identities, surprising campaigns, impactful activations and smart collaborations. That’s what we call ‘Speed up the Good’. Good for our customers' business and good for the world.
Overall B Impact Score
Governance 18.6
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 18.6
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 26.3
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 16.4
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 7.0
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 11.5
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.