We First

Certified B Corporation

California, United States

Certified Since

February 2019


Social networks & info sharing


Service with Minor Environmental Footprint

Operates In

United States

If you're a B Corp that wants to accelerate your growth and scale your impact, We First is your ideal partner. We're an award-winning strategic consultancy that works exclusively with purpose-driven brands. Plus we're B Corp 'Best for the World' honoree. Clients range from ambitious start-ups to purpose leaders like TOMS, Timberland, and Virgin Unite, to global enterprises such as VF Corp, VSP Global, and Sony Pictures. Our strategy work shows you how to define and share your brand purpose, sustainability, or impact story in ways that build your reputation and ensure you stand out from competitors. Our culture-building work ensures you attract and retain top talent even when employees are working remotely. Our storytelling work transforms brands of any size into movements that rally everyone to build your business. We bring this 'We First' mindset and practice to life through business to make an equitable, regenerative and prosperous future possible. Connect at Contact@WeFirstBranding.com and visit WeFirstBranding.com

Overall B Impact Score

Based on the B Impact assessment, We First earned an overall score of 91.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
91.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.3

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.6
Ethics & Transparency3.7
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 24.5

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.4
Health, Wellness, & Safety2.8
Career Development4.6
Engagement & Satisfaction5.6

Community 23.2

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.8
Economic Impact8.2
Civic Engagement & Giving2.3
Supply Chain Management5.8

Environment 9.4

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.2
Air & Climate1.5
Land & Life3.0

Customers 18.6

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.0
+ Support for Underserved/Purpose Driven Enterprises14.2
+ Serving in Need Populations2.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2022 Overall B Impact Score91.3
2019 Overall B Impact Score83.6

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