Certified B Corporation

London Borough of Lambeth, United Kingdom

Certified Since

January 2023


Personal care products



Operates In

United Kingdom

Wild is a on a mission to remove single-use plastic from personal care products. They have created a natural, refillable deodorant that is single-use plastic free and will leave you smelling fantastic and feeling fresh all day. Armed with a sleek aluminium case that lasts for life, along with deodorant refills made from compostable bamboo pulp, Wild's half a million users have saved up to 80 tonnes of plastic from entering landfill. Everyone deserves the best-smelling pits, and the solution doesn’t have to come wrapped in plastic or packed with harsh chemicals. We believe in eliminating the junk (aluminium, parabens & throwaway plastic) that conventional deodorants contain and replacing it with a better way to do deodorant. When it’s time to refill, replace the old refill with a new one, and the empty packaging can be recycled or composted. You can think of it as deodorant made from plants, packaged in plants, that helps grow plants. How Wild.

Overall B Impact Score

Based on the B Impact assessment, Wild earned an overall score of 110.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
110.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.4

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.3
Ethics & Transparency5.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 26.6

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security7.2
Health, Wellness, & Safety4.6
Career Development4.0
Engagement & Satisfaction6.7

Community 20.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.5
Economic Impact4.4
Civic Engagement & Giving2.7
Supply Chain Management9.3

Environment 42.6

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.2
Air & Climate6.4
Land & Life6.3
+ Toxin Reduction / Remediation22.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 3.1

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.7

Previous Overall B Impact Scores

2023 Overall B Impact Score110.8

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