Striving For Better Welcome to Wuxly. Hailing from Toronto, we are the innovators of the first animal-free and sustainable parka brand proudly manufactured in Canada. Incepted in 2012, Wuxly began when pro-football player, James Yurichuk, moved from the west coast to join the Toronto Argonauts. His task? Getting his girlfriend, Brazilian-born Daniela, her very first winter coat. In his search for the perfect parka, James could not find anything that aligned with his values around protecting the environment. Noticing the quality of Canadian made jackets, James saw an opportunity to evolve Canada’s rich manufacturing heritage by utilizing innovative and sustainable fabrics while peacefully leaving animals out of the equation. Thus began the Wuxly Movement – a commitment to reshore Canadian manufacturing and create warmth through sustainably made outerwear. Now, we know what you’re thinking: was the parka a success? It's safe to say it kept Daniela very warm in her new climate. She and James still live in Toronto, now with their four beautiful children.
Overall B Impact Score
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.