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Highland Group

Certified B Corporation
Headquarters

Michigan, United States

Certified Since

June 2016

Sector

Service with Minor Environmental Footprint

Countries of Operations

United States

Highland Group provides marketing services to companies in high-growth and transformational modes. What is the WeAreHG approach? Captivate by design. Infuse every initiative with strategy, creativity and technology. Nurture enduring partnerships with clients. When needed, serve as the client’s extended marketing team. Highland Group capabilities cover the marketing spectrum, from advertising to promotions to communications. The company provides business and strategic marketing planning, conceptual design, graphic design, art direction, content development, web design and development, app development, digital strategy and project management.

Overall B Impact Score

Based on the B Impact assessment, Highland Group earned an overall score of 109.5. The median score for ordinary businesses who complete the assessment is currently 50.9.
109.5
109.5 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.7

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.8
Corporate Accountability0.7
Ethics2.0
Transparency3.6
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 31.0

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Compensation & Wages12.7
Benefits7.5
Training & Education2.3
Worker Ownership2.8
Management & Worker Communication2.7
Job Flexibility/Corporate Culture3.0

Community 49.6

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Job Creation4.5
Diversity & Inclusion3.4
Civic Engagement & Giving9.2
Local Involvement9.0
Suppliers, Distributors & Product2.0
+ Local Economic Development21.3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 8.3

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Land, Office, Plant4.1
Inputs2.9
Outputs0.7

Customers 3.7

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

+ Support for Underserved/Purpose Driven Enterprises3.7
+ Serving in Need Populations0

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2019 Overall B Impact Score109.5
2016 Overall B Impact Score85.5

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Community2019

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