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We First

Certified B Corporation
Headquarters

California, United States

Certified Since

February 2019

Sector

Service with Minor Environmental Footprint

Countries of Operations

United States

We First is a creative consultancy that builds purpose-driven brands. They work with startups, high-growth companies and global corporations providing strategy, training and content that accelerates business growth and impact. Their strategy work shows brands how to define and share their brand purpose and story in ways that build their brand reputation, company culture and social impact. Their training includes a wide variety of presentations and workshops for leadership, HR and marketing that shares the best practices in purposeful branding and how to apply them to increase employee engagement and productivity. Their creative content, from manifesto and employee films to advertising campaigns, turns brands into movements to scale growth and impact. Their company is committed to creating a new role for business in the world. That role is to bring a 'We First' mindset, practice and movement to life so that business does well by doing good for all. It is inspired by the growing global challenges we face, enabled by the social technologies that connect us, and driven by the human values we share. It ensures all stakeholders in a brand community and society at large work together to builds a more equitable, sustainable and prosperous world.

Overall B Impact Score

Based on the B Impact assessment, We First earned an overall score of 83.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
83.6
83.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.7

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.3
Corporate Accountability2.3
Transparency5.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 24.9

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Compensation & Wages6.8
Benefits5.6
Training & Education1.6
Worker Ownership2.6
Management & Worker Communication6.7

Community 26.6

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Job Creation0.0
Diversity & Inclusion6.4
Civic Engagement & Giving5.8
Local Involvement9.3
Suppliers, Distributors & Product4.0

Environment 6.7

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Land, Office, Plant4.6
Inputs0.9
Outputs1.1

Customers 5.5

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

+ Support for Underserved/Purpose Driven Enterprises5.5
+ Serving in Need Populations0

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2019 Overall B Impact Score83.6

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Governance2019

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