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Freud Communications Limited

Certified B Corporation
Headquarters

London, United Kingdom

Certified Since

January 2020

Sector

Service with Minor Environmental Footprint

Countries of Operations

United Kingdom

freuds is a full services communications & public relations company, founded in 1985. With offices in London and New York, their specialists advise a wide range of clients across numerous sectors – delivering campaigns, building brands, managing reputations & fostering trust. In their 35 year history, they have been driven by a commitment to social & environmental impact. Cause-based campaigns have always been a central component, pushing the boundaries of what communications can achieve to raise awareness & change behaviour. This commitment has continued to evolve as they focus on aligning all of their work with the Global Goals. The world is facing an increasingly tight timeline to move towards a sustainable agenda with pressing climate deadlines, global crises & worsening environmental conditions. As a company, freuds has set itself a target to play a leading role in changing the paradigm. They are increasingly aligning their clients & organisations of all types to rise to the challenge of meeting the Goals and to turning the 2020s into a ‘decade of delivery’ on the path to achieving them. In 2020 & beyond, they will endeavour to continue their mission and work in partnership with clients & stakeholders to let the Global Goals for Sustainable Development lead & guide them.

Overall B Impact Score

Based on the B Impact assessment, Freud Communications Limited earned an overall score of 80.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
80
80 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.8

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.1
Ethics & Transparency4.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 37.2

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.0
Health, Wellness, & Safety12.0
Career Development5.8
Engagement & Satisfaction7.5

Community 12.5

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.9
Economic Impact3.5
Civic Engagement & Giving2.4
Supply Chain Management0.0

Environment 10.2

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.9
Air & Climate1.5
Water0.7
Land & Life3.0

Customers 4.2

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.9
+ Support for Underserved/Purpose Driven Enterprises2.3
+ Serving in Need Populations0

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2020 Overall B Impact Score80

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