Colorado, United States
Service with Minor Environmental Footprint
GroundFloor Media is committed to putting people first and creating a communications business where integrity, trustworthiness and respect for each other and the greater community is at the core of every decision they make. The company is an award-winning communications firm focused on public relations and crisis and issues management. Its sister agency, CenterTable, helps clients create direct and measurable connections with their target audiences through social media, digital advertising, website design and development, SEO, video production, creative campaigns and content development. Just 35 team members strong, GroundFloor Media and CenterTable are not large companies. However, community involvement and philanthropy have been an integral part of their agency DNA since they launched in the basement of their founder’s Boulder home in April 2001. To this day, that commitment has never wavered. They set aside approximately 15 percent each year in the form of nonprofit rates, pro bono hours, community involvement investments, Foundation grants, board and staff volunteer commitments and matching employee-giving programs. They have and always will make smart business decisions based on people and their community over profits.
Overall B Impact Score
The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.