wazawaza Inc.

Certified B Corporation
Headquarters

Nagano Prefecture, Japan

Certified Since

June 2023

Industry

General retail via Internet

Sector

Wholesale/Retail

Operates In

Japan

Website

wazawaza Inc. began in 2009 as a small store “wazawaza” selling bread and daily necessities on the top of a hill in Tomi, Nagano. With a policy of selling only products we think are really good and bread homemade in our wood-fired oven, we operate four physical stores and two online stores. We offer about 2,500 products that are durable and simple in design, and used in every aspect of our daily lives, from when you wake up in the morning to when you go to bed at night. We also design and produce original products in collaboration with our partner factories. One of our goals is to make shopping at our store waste-free. We do not handle items that are thrown away when the season is over, but rather sell a product continuously once we decide to sell it. We work to reduce the use of plastic whenever possible. And we have our own quality standards, so that even if an item does not meet factory inspection standards, we will sell it if it can withstand normal use. Under the slogan "Be a Good Life Leader," we are building a business where everything we do is for the happiness of someone else, and where we can make good choices for all stakeholders: ourselves and our families, our employees, our customers, our suppliers and business partners, our local communities, and the environm

Overall B Impact Score

Based on the B Impact assessment, wazawaza Inc. earned an overall score of 80.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
80.4
80.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 10.6

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.3
Ethics & Transparency4.8
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 27.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security11.0
Health, Wellness, & Safety8.7
Career Development3.3
Engagement & Satisfaction4.2

Community 20.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.8
Economic Impact6.1
Civic Engagement & Giving1.3
Supply Chain Management4.2

Environment 19.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management5.7
Air & Climate6.3
Water1.4
Land & Life5.0

Customers 2.4

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.4


Previous Overall B Impact Scores

2023 Overall B Impact Score80.4

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